Russ Friedman unveils the official race logo.

The winner of Crown Royal’s third “Your Name Here” contest visited Richmond this week to unveil the official race logo on Richmond International Raceway’s Pace Car. Russ Friedman, a former U.S. Marine, received two Purple Hearts from wounds suffered in Iraq. While Friedman’s name is on the NASCAR Sprint Cup Series race (the Crown Royal Presents The Russ Friedman 400), he wants everyone to know that his intentions are to honor all of the men and women who are serving America overseas.

Friedman reflected on his past week, which started with a trip to Daytona for the winner unveiling and watching the Daytona 500 from Jamie McMurray’s pit box, followed by a trip to Richmond.

“The past few days have been a whirlwind—a good whirlwind—with all of the television, radio and newspaper interviews. One of the best parts was unveiling the official logo on the Pace Car. Between the events in Daytona and Richmond, I had the time of my life and it got better with every minute. I can never thank the great people at Crown Royal and Richmond International Raceway enough for this opportunity.”

Fans can join Russ at Richmond International Raceway on Saturday, May 2, “under the lights” for the Crown Royal Presents The Russ Friedman 400 NASCAR Sprint Cup Series race. Tickets start at $40 and can be purchased by logging on to www.rir.com or calling the ticket office at 866-455-RACE (7223). Richmond…It’s Racing Perfection!