Award Had Deep Meaning for Two-Time Most Popular Driver and Champion Darrell Waltrip

Huntersville, N.C. (August 13, 2008) – Voting for the winner of the 2008 NASCAR NMPA Chex Most Popular Driver Award continues to be at the top of the list for every NASCAR fan as the summer months of racing stretch from coast to coast. Fans from all around the world continue to visit www.chexmostpopulardriver.com and vote for their favorite driver. The prestigious award won by champions such as Richard Petty, Dale Earnhardt, Bobby Allison, and Darrell Waltrip is as treasured as a championship trophy.

Waltrip, a three-time Cup champion, and two-time winner of the NASCAR NMPA Chex Most Popular Driver Award, has proven he knows what it takes to be successful behind the wheel. He is also familiar to how it feels for fans to recognize his accomplishments.

“We put everything we’ve got into every race, every weekend,” said Waltrip. “To have the fans appreciate and like what you do, it means a lot to any driver. To have won it twice meant a lot to me. Obviously, winning a race and winning a championship are at the top of your list, but the other thing is to be the most popular driver.”

“There are a lot of things that when you come into this sport, you say, ‘I’d like to be able to accomplish that,’” continued Waltrip. “Particularly for me, in the early years of my career I wasn’t the most popular driver. It was something that I never really thought that I could accomplish. But in 1989 after winning the Daytona 500, and other things happening, I was able to win that award."

The prestige and heritage of the trophy still means a great deal to Waltrip today.

“I put the most popular driver, the Bill France Award of Excellence and my championship trophies; I put them all up together. It’s the fan’s voice. They are the ones that say, ‘We like this guy, we like what he does,’ and they vote for you. That means a lot to any of us.”

When voters log on to www.chexmostpopulardriver.com to vote, they’ll find the latest updates on their favorite driver and current racing information powered by SceneDaily.com. Voters are encouraged to continue to visit the site, and vote for their favorite driver to win the 2008 NASCAR Chex Most Popular Driver Award which is administered by the National Motorsports Press Association (NMPA). Fans can vote once a day, every day for over 40 of their favorite Sprint Cup drivers. Voting continues until the end of the season and the winner will be announced at the NASCAR NMPA Myers Brothers Luncheon in New York City in December.

Chex® Cereal has been on breakfast tables for over 60 years and has been a proud sponsor of the NASCAR NMPA Most Popular Driver Award since 2005. Voters are not only encouraged to vote every day for their favorite driver, but are also reminded to start their engines with Chex cereal and enjoy race day with their favorite Chex recipes from www.Chex.com.

For more information and to vote on the Chex Most Popular Driver Award, fans can log on to http://www.chexmostpopulardriver.com/.