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Dish Network Signs up to Sponsor Roush Racing’s "All-Stars"
CONCORD, N.C. - Roush Racing announced today that DISH Network™ has signed on as a primary sponsor in the NASCAR Busch Series and the NEXTEL Cup Series, with additional status as an associate sponsor on all Roush entries.
An array of drivers from each Roush team will form the “DISH All-Stars.” Driving for DISH Network in 2007 as part of the “All-Star” team will be Mark Martin, Matt Kenseth, Greg Biffle, Carl Edwards, Jamie McMurray, Todd Kluever, Danny O’Quinn, Jr., Erik Darnell and Michel Jourdain, Jr.
Mark Martin will kick off the season for DISH Network in the February Daytona Busch race. Martin will be behind the wheel of the DISH Network Ford Fusion twice in 2007, the second of which will be the spring Texas race. The remaining “DISH All-Stars” will split time behind the wheel throughout the season.
“We are proud to have DISH Network on board with us for next year,” said team owner Jack Roush. “Having them involved as a primary sponsor in our Busch Series programs is a real honor and hopefully we will put them in victory lane several times throughout the season. On behalf of everyone at Roush Racing, I’d like to welcome DISH Network to our team.”
Bobby Billman, senior vice president of Marketing for DISH Network, is excited to be on board with Roush Racing in 2007.
“DISH Network is thrilled to have the unique opportunity to sponsor such an elite racing team,” said Billman. “NASCAR is one of the most popular sports in the country with millions of devoted fans, and we believe it will be an exciting way for us to communicate the unparalleled value DISH Network offers its customers."
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