Dickies 500 - Kevin Lepage Notes

DICKIES JOINS PEAK PERFORMANCE AS PRIMARY SPONSOR IN TEXAS

Race Sponsor Teams With Lepage and No. 66 Ford

STATESVILLE, N.C. – Williamson-Dickie Mfg. Co. and Peak Performance Motorsports today announced a one-race primary sponsorship package for the Dickies 500 at the Texas Motor Speedway.

The Fort Worth-based maker of the DICKIES brand of workwear is in its first season as the title sponsor for the fall Nextel Cup event, and has signed with the No. 66 Ford and driver Kevin Lepage to be the primary sponsor of the car for the weekend at “The Great American Speedway.”

“As our on-track performance continues to progress, the interest Peak Performance is receiving from major companies is also growing,” noted team owner Jeff Stec. “We are delighted to work with Dickies, and are excited about having a major American brand as our primary sponsor for one of the most anticipated racing events of the season.”

Dickies believes the NASCAR audience is a perfect match for the brand and that its dual race and team sponsorship and extends the bond further with the core customer.

“We are happy to have the opportunity to partner with Peak Fitness on the No. 66 Ford for the Dickies 500,” said Jon Ragsdale, Vice President of Marketing and New Business Development for WD. “It’s a great way to add a level of excitement by having our very own car to root for at the race.”

Since it was founded in Fort Worth, TX in 1922, the family owned, privately held Williamson-Dickie Manufacturing Company’s DICKIES brand has become the most recognized and trusted global name in sturdy work wear including pants, shirts, shorts, overalls, coveralls, jeans, painters wear, and outerwear.

In recent years, the company has extended Dickies appeal through school uniforms, outdoor apparel and vigorous licensing programs, which brought head-to-toe apparel options for the worker under the Dickies brand umbrella. With headquarters in Fort Worth, TX, the company also maintains offices in Canada, Europe and the Philippines.