Casite Kicks Off NASCAR Sponsorship at Daytona 500

Kenny Schrader

Troy, MI (February 1, 2004) – The Casite Company announced today that their 2004 Associate Sponsorship of NASCAR’s BAM Racing, Dodge car #49 car, will kick-off at the Daytona 500 in Florida on February 15.

“We are thrilled to sponsor and partner with BAM Racing, NASCAR’s only female-owned race team, for the 2004 season. We feel the determination of Beth Ann – coupled with the experience of Kenny Schrader – makes BAM the perfect fit for our company,” said J. John Antakli, president of Casite.

Casite has been supplying the racing and automotive industries with quality aftermarket automotive chemicals since 1922. And while Casite is not new to sponsoring racing, this will be their first national sponsorship at this level. "We are very happy to have The Casite Company, with their great line of quality automotive products, join us for the 2004 season and, hopefully, many years beyond that," said Beth Ann Morgenthau, owner of BAM Racing. "They are really starting our relationship with a bang, and we are very excited to welcome them on board," she added.

Casite will also participate in the following Nextel Cup NASCAR races with BAM: Food City 500 in Bristol, TN on March 28; Coca-Cola 600 in Concord, NC on May 30; Michigan 400 at MIS, MI on June 20; Brickyard 400 at Indy on August 8; EA Sports 500 at Talladega on October 3; and one other yet to be determined race. For the past two years, Casite has sponsored the Casite Classic at Flat Rock Speedway and recently concluded their 2003 ARCA Street Stock race sponsorship at Flat Rock. “We really enjoy supporting racing and providing quality family entertainment to race enthusiasts. We are confident that NASCAR’s fans will embrace our high quality products as quickly as the drivers and fans at Flat Rock and even BAM’s own shop manager did,” Antakli added.

For over 80 years, Casite has provided racing professionals and DIYers with quality fuel additives, professional maintenance aerosols and premium maintenance liquids, most notably, Motor Honey® Oil Treatment. The Casite product line is available in award-winning, bilingual packaging and can be found in national retailers and merchandisers throughout the United States, Canada and Mexico, as well as nearly 40 other countries around the world. For additional Casite product or company information, visit the company website at www.casite.com, call (248) 585-6909 or contact Casite at 530 Stephenson Hwy., Troy, MI 48083.