Shift Motorsports Partners with Evernham Motorsports

MORGAN HILL, CA (May 29, 2003) -- SHIFT, a leading performance motocross and motorsports company, is proud to announce that it has entered into a multi-year apparel research and development partnership with Evernham Motorsports’ NASCAR Winston Cup teams. SHIFT and Evernham will work to develop a technical product line of specialized crew apparel and racewear strategically designed to meet the needs of the modern day race team and pit crew.

Additionally, SHIFT will market a line of co-branded licensed sportswear and accessory items bearing the SHIFT and Evernham-Dodge brand logos. This line will include T-shirts, hats, sweats, jackets, bags, and other items all designated as the Official Team Gear and Apparel of Evernham Motorsports.

A dominant presence in the motocross industry since its inception, SHIFT has recently expanded its brand into a variety of new motorsports arenas including NASCAR. The move into NASCAR marks a particularly exciting time for SHIFT as the popularity of auto racing has grown immensely over the past few years.

“We are completely pumped to have the opportunity to work with a legend like Ray Evernham and Evernham Motorsports,” said Brian Price, brand manager, SHIFT Motorsports “Our apparel is already highly technical, but working with his team is teaching us a whole new level. The effect of Ray’s commitment, determination, and drive to win fits perfectly with us and will accomplish great things for us both.”

“Shift's vision in sports apparel matches ours at Evernham Motorsports,” said Ray Evernham, president and CEO, Evernham Motorsports. “We continually look for unique ways to enhance our performance – whether its race cars or race teams. It's about technology and Shift provides that without compromising function. Their apparel actually assists rather than interferes with the constant action of our race teams, giving us an edge in this highly competitive sport.”

“As an established brand within the motocross industry,” Evernham added, “SHIFT will help Evernham Motorsports and our partners expand into new and unique markets.”

The sportswear line is now available for sale and can be seen on www.shiftmotorsports.com, or by calling 1-888-SHIFT-IT.

About SHIFT

SHIFT is a technical motorsports and motocross apparel company. Formed in 1996, they have worked with some of the most recognized motorsports athletes in the world, always creating high performance apparel and lifestyle products. You can learn more about SHIFT by going to www.shiftmotorsports.com or calling 1-888-SHIFT-IT.

About EVERNHAM MOTORSPORTS

Evernham Motorsports is a professional race team fielding two cars, the No. 9 and the No. 19 Dodge Intrepids, in the NASCAR Winston Cup Series. Evernham Motorsports is committed to building championship race teams through dedication, teamwork and technology. For more information about Evernham Motorsports, log on to www.evernhammotorsports.com.