BAM Racing Teams with 1 800 CALL ATT

Ken Schrader

CHARLOTTE, N.C. - One of the fastest-growing teams in NASCAR Winston Cup racing will team with one of the most admired companies in the United States in 2003.

1 800 CALL ATT for Collect Calls, AT&T’s automated service that lets you make collect calls from any phone, will sponsor BAM Racing’s #49 Dodge and driver Ken Schrader. AT&T will be the primary sponsor for six NASCAR Winston Cup races and an associate sponsor for the remainder of the season.

“Watching this race team grow from what was infancy a year ago to a full-season schedule with one of the top drivers in motorsports and one of the top corporate brands in the world has been tremendously exciting,” said Beth Ann Morgenthau, the Florida investor who owns BAM Racing with her husband, Tony.

“We paid our dues last year and that is starting to pay off for us. All along we have been building and fine-tuning our race team, on and off the track,” she said. “Bringing a wonderful brand like AT&T in as a sponsor is a tremendous step in the right direction for us.”

1 800 CALL ATT sponsored a NASCAR Winston Cup car for two races last season and is expanding its sponsorship this year. AT&T joins Schrader, one of the top qualifiers and racers in the sport, who joined the team in December.

“Beth Ann and Tony told me they had big plans for BAM Racing, and I was excited about being a part of those plans,” said Schrader. “Seeing a major brand like 1 800 CALL ATT step up to the plate like this just shows Beth Ann and Tony knew what they were talking about. Personally, I have been using 1 800 CALL ATT for a couple of years, so I know what a great service they offer. We’re planning on showing AT&T great value, too.”

Carol Eversen, General Manager of 1 800 CALL ATT for Collect Calls agrees, “We are extremely pleased to be returning to Winston Cup as a sponsor of BAM Racing’s #49 car. Last season’s Winston Cup involvement convinced me that NASCAR racing deserves our participation.

“BAM Racing is a young, aggressive team with an established driver in Ken Schrader. The combination offers a terrific opportunity to showcase 1 800 CALL ATT to NASCAR fans, and we look forward to some great results from the #49 car on the track!”

The 1 800 CALL ATT primary sponsorship will make its first appearance on the car at the season-opening Daytona 500. It will make future runs at Darlington, S.C.; Bristol, Tenn.; Talladega, Ala.; Martinsville, Va.; and the July race at Daytona Beach, Fla.