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1999 Schedule and Results
Teamwork: The Lifeblood of Roush Racing Roush Racing recently accomplished something that's rarely done in NASCAR - a complete sponsorship program turnaround in the middle of a Winston Cup season. As of October 8th at Lowe's Motor Speedway, Jeff Burton no longer carried the Exide Batteries sponsorship on his car, uniform, transporter, or any other part of his race package. Instead, every member of the Roush Racing team shifted into high gear and worked long hours to turnaround the entire program to display the new markings of the new sponsorship, CITGO SUPERGARD, in only a matter of weeks. And that's a lot easier said that done, especially in the short time frame the team was given. Take a closer look at what all took place to get the job done: Team Uniforms Renderings designed/approved Crew/driver measurements updated Order placed on rush delivery Transporter Rendering designed/approved Exide decals stripped New CITGO color scheme painted on transporter CITGO SUPERGARD decals placed on outside Car (CITGO SUPERGARD Ford Taurus) Rendering designed/approved New CITGO color scheme painted Full set of decals created and ordered Car cover designed and produced Cars painted Trackside Trailer Decals produced and ordered Catalog produced Merchandise produced and displayed Pit box/tool box Rendering designed/approved Exide decals stripped New CITGO color scheme painted on boxes Full set of decals created and ordered Tool box cover produced Public Relations/Marketing CITGO SUPERGARD Racing logo designed Press kits created CITGO SUPERGARD merchandise created Additional items Headset decals printed Jack plates designed and installed Generator cover Pit wall banner Helmet painted Website updates"I can't believe everything got turned around so quickly," CITGO SUPERGARD driver Jeff Burton said. "Every detail was covered, even down to the last decal. This is a first for us, and I don't know of any other race team has completely changed a sponsor in mid-season. We've got such a great group of people working here, and there aren't many other teams that could pull something off like we did in such a short period of time." Roush Racing credits its business partners that assisted with the immediate turnaround and gives special recognition to the following: CITGO Petroleum, Roush Sports Group, Motorsports Designs, ADM Wear, Simpson, OMP, Pit Gear, Stern Graphics, Action Sports Photography, Nick Pastura Motorsports Studios and Cox Marketing. "This is a true testament of how important our business partners are," Roush Racing President Geoff Smith said. "It was truly a team effort by all parties involved, and I couldn't be more pleased with how easily it flowed together. Everyone pulled long hours to get the entire program turned around, and we are thoroughly impressed with the outcome." Roush Racing is the largest motorsports team in the world with nine teams in NASCAR's three major series: Mark Martin, Jeff Burton (based in Mooresville, N.C.), Kevin Lepage, Kurt Busch and Matt Kenseth (Concord, N.C.) in the Winston Cup Series; Martin and Burton in the Busch Series; and Greg Biffle and Busch (Livonia, Mich.) in the Craftsman Truck Series.
1999 Schedule and Results
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