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IROC Connects with All SPEED Viewers


July 14, 2005 - SPEED Channel is home to a broad spectrum of open-wheel, stock car and road racing fans. The Crown Royal International Race of Champions is the one series that brings SPEED's diverse viewers together.

"I don't really see how it could get better for a fan, because you get to see your guy go up against the best," said Mark Martin, NASCAR NEXTEL Cup Series driver. "You get to see some really great racing and if your guy wins, it gives you a little bit of bragging rights for that driver or even that series. I'm telling you, IROC is full of some of the best out there and when you do that, the fans really win. I mean I may be out there and have Kurt Busch behind me, breathing down my neck, and Matt Kenseth -- both Cup Champions -- in front of me; Papis coming around us all, and heck that might be for fifth or sixth place. You might have (Helio) Castroneves and (Buddy) Rice up front battling for the lead. You don't get to see that kind of racing with that kind of talent everyday."

"To the SPEED viewers, nothing could be cooler than watching Mark Martin trade paint with Sebastien Bourdais, Danny Lasoski and Buddy Rice," said Rick Miner Senior V.P. Production / Programming and Executive Producer for SPEED Channel. "Great drivers from all corners of the motor sports world same track, same cars, a SPEED viewer's dream."

"The IROC Series is very unique in more than one sense and I am having a blast," commented Sebastien Bourdais, 2004 Champ Car World Series champion. "This is the only series where fans get to meet such a wide range of very successful drivers in their own type of racing. It opens different perspectives to open-wheel drivers like me who never had a chance to get a feel for stock car racing. It brings together drivers form diverse horizons. It is very enriching to get to compete with guys like Mark Martin who have such a different and successful background. Though we all come from different horizons, we share the same passion."

"I take great pride in what I've been able to do in the IROC Series," Martin added, "because it was against some of the greatest drivers in the world and not just NASCAR drivers, but drivers in all types of series from all types of backgrounds. I think the Series really gives you a chance to go out in equal cars and compete against the best that is out there and see where you really stack up as a driver. I've had a lot of fun with it over the years and we've had some great battles and great races."

SPEED Channel's viewers can see live coverage of the remaining IROC Series races from Richmond International Raceway and Atlanta Motor Speedway. SPEED Channel also offers viewers the On-board SPEED Pass for both of these events. With accessed through www.SPEEDTV.com, SPEED Pass will give viewers the Internet option of toggling between up to six live channels of streaming race video from multiple on-board cameras.

IROC from Richmond (Sept. 8, TBD; 1.5 hours)
IROC from Atlanta (Oct. 29, 1:30 p.m. ET; 1.5 hours)

SPEED Channel is the nation's first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED Channel delivers quality programming from the track to the garage. Now available in nearly 70 million homes in North America, SPEED Channel is among the fastest growing sports cable networks in the country.


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