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Crown Royal IROC Series Hits the High Banks at Daytona

Daytona Beach, FL (Feb. 4, 2004) – The Crown Royal International Race of Champions began on-track activities Wednesday at Daytona International Speedway in preparation for Race One, which will take place on Friday, Feb. 13 and will be broadcast live on Speed Channel at 5:00 PM. ET.

The four-race million-dollar crown will be contested among 12 drivers, representing two stock car divisions and three open wheel divisions.

The 2004 Crown Royal IROC Series Drivers

Name Representing
Kurt Busch (2003 IROC Champion) NASCAR NEXTEL Cup Series
Helio Castroneves IRL IndyCar Series
Scot Dixon IRL IndyCar Series
Kevin Harvick NASCAR NEXTEL Cup Series
Jimmie Johnson NASCAR NEXTEL Cup Series
Matt Kenseth NASCAR NEXTEL Cup Series
Steve Kinser World of Outlaws
Travis Kvapil NASCAR Craftsman Truck Series
Danny Lasoski World of Outlaws
Ryan Newman NASCAR NEXTEL Cup Series
Scott Sharp IRL IndyCar Series
J. J. Yeley USAC

The 2004 USAC Triple Crown Champion, J. J. Yeley made his debut on the 2.5-mile, high banks of Daytona on Wednesday in the Crown Royal IROC cars. Yeley’s primary racing experience has been on short track ovals in open cockpit sprint and midget cars. Of his first impressions of the super speedway, Yeley said, “The IROC cars handle a lot different around here than the mini van I drove around earlier today. The three IROC cars I drove have some of their own characteristics, but I was very comfortable with everything and right now I think the biggest learning curve for me is going to be the draft. I really had a lot of fun out here today.”

Yeley was in good company on the track with input and instruction from veteran IROC test drivers, Dave Marcis, Jim Sauter, Dick Trickle, Andy Hillenburg and Jay Sauter. Joining in the on-track activities was returning World of Outlaws competitor, Danny Lasoski.

Crown Royal IROC practice and testing will resume Thursday at Daytona.

Crown Royal, America's leading super premium whisky, has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. In addition to its sponsorship of the Crown Royal IROC Series, the brand also sponsors Team Crown Royal, a professional fishing team; The Crown Royal Comedy Soul Fest and a number of other major regional and national events. For more information on Crown Royal, visit www.crownroyal.com.

About Crown Royal
Crown Royal is proudly owned by Diageo, the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.


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