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Crown Royal IROC Series Tuesday Daytona Pit Notes

Daytona Beach, FL (Feb. 10, 2004) – A very busy day for the Crown Royal International Race of Champions team on Tuesday at Daytona International Speedway with three practice sessions totaling over six hours of track time.

Participating in the Tuesday sessions were, NASCAR NEXTEL Cup Champion, Matt Kenseth, NEXTEL Cup and reigning Crown Royal IROC Champion, Kurt Busch, USAC Champion, J. J. Yeley, World of Outlaws Champions, Steve Kinser and Danny Lasoski, and NASCAR Craftsman Truck Champion, Travis Kvapil.

Practice will resume Wednesday in preparation for the inaugural Crown Royal IROC race at Daytona International Speedway taking place this Friday, Feb. 13 at 5:00 p.m. ET, and broadcast live on Speed Channel.

The draw for starting positions will take place at the Speedway media center Wednesday at 3:30 p.m.

Quick Quotes from today's session:

Travis Kvapil: “My first time here today in the Crown Royal IROC cars and I had a blast out there. I was in a couple of different cars and they do a great job at balancing the race cars out making them all as even as they can. They really drive good, its a great crew and I'm really looking forward to the race.”

Steve Kinser: “This was my first opportunity to get back in the IROC cars and everything's feeling pretty good with the cars. I'm happy to be back in the IROC Series and happy for the new sponsorship with Crown Royal and we’re just going to a lot of fun with the great group of drivers we have this year.”

Kurt Busch: “Lots of variety this year, great new sponsor Crown Royal, and a new tire as well here at Daytona that the drivers will have to adjust to, but they're 12 of the best and I think the race will be a great show, which IROC and Daytona are known for. It'll be full of excitement for the fans. The cars feel great and I'm looking forward to getting the season under way.”

Crown Royal IROC Practice and testing will resume on Tuesday, Feb. 10, which will include three separate sessions, 9:00 a.m. to 12 Noon, 1:00 p.m. to 2:00 p.m. and 3:00 p.m. to 5:30 p.m.

Crown Royal, America's leading super premium whisky, has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. In addition to its sponsorship of the Crown Royal IROC Series, the brand also sponsors Team Crown Royal, a professional fishing team; The Crown Royal Comedy Soul Fest and a number of other major regional and national events. For more information on Crown Royal, visit www.crownroyal.com.

About Crown Royal
Crown Royal is proudly owned by Diageo, the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com.


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