Race 2 Win
Home
Sprint Cup
Nationwide Series
Photo Gallery
Forum
Silly Season
Newsletter
Television


Nationwide Series
News and Results | Point Standings | 2008 Schedule | 2007 Schedule and Results | 2006 Schedule and Results


Depend Brand Encouraging NASCAR Fans to “Do it for those who count on you”

Prostate Health Awareness Communicated to ALL NASCAR fans

CLICK FOR LARGER IMAGE
 
 
CLICK FOR LARGER IMAGE
DOVER, Del., Sept. 16, 2008 – Depend, a Kimberly-Clark global brand, Rite Aid Pharmacy and ZERO – The Project to End Prostate Cancer - have partnered to encourage NASCAR race fans to pay attention to prostate health. Under the program titled “Do it for those who count on you,” the Depend brand, which continues to be a valued resource for those recovering from prostate health issues, will promote prostate health awareness, not only among male NASCAR fans, but also the loved ones who depend on them most.

“Men’s health issues not only affect men. They have a significant impact on everyone around them,” said Pete Sawin, marketing director for Kimberly-Clark. “We are encouraging wives, sons, daughters and all family members to talk to the men in their lives about the importance of prostate health. Creating awareness within the NASCAR community is appropriate since research shows an estimated 60 percent of the sport’s male fans are age 40 and over.”

One out of every six men will get prostate cancer sometime during their life. This year alone, more than 186,320 new cases are expected, according to ZERO (formerly known as National Prostate Cancer Coalition) – this is more than breast cancer. To put that in perspective, if all of the men expected to be diagnosed this year visited Dover International Speedway, they would fill every one of the 135,000 seats and have need for 51,000 more.

Kimberly-Clark, the longest-standing, continuous primary sponsor in the NASCAR Nationwide Series, will visually showcase the Depend brand, Rite Aid and ZERO’s commitment to promoting prostate health by featuring a special paint scheme with the slogan “Driven to End Prostate Cancer” on the No. 27 Ford Fusion NASCAR Nationwide Series entry during the Camping World RV Sales 200 supporting the Childress Institute for Pediatric Trauma.

The Drive Against Prostate Cancer mobile unit will offer free prostate cancer screenings at Dover International Speedway during the entire race weekend from September 19 – 21. The screening consists of a simple blood test and does not require an appointment or health insurance. The test takes less than 10 minutes for a doctor to complete. Physical exams will be available if requested. The mobile unit, which features a flat-screen TV with satellite programming, Internet access and healthy snacks, will be open Friday and Saturday from 8 a.m. to 4 p.m. and Sunday from 8 a.m. to 1 p.m. (all times local). Male race fans who participate will receive a free T-shirt and can enter for a chance to win a VIP Race Package to the May 2009 Dover race weekend from ZERO.

ZERO recommends that males age 45 and above should have an annual prostate cancer screening, with African American males or males with family history of the disease encouraged to start annual screenings at age 40. Prostate cancer screenings are one way males can be proactive with their prostate health, and can ultimately help in early detection since there are no noticeable symptoms of the disease in the early stages.

“Prostate cancer is the second-leading cause of male cancer-related deaths in the United States,” ZERO Chief Operating Officer Jamie Bearse said. “We are thrilled to partner with the Depend brand, Rite Aid and Dover International Speedway to bring this important message to race fans.”

Ambassadors, who have been directly affected by prostate cancer, either themselves or through a loved one, will be onsite at the speedway during the race weekend to tell race fans their story. In addition, Rite Aid store locations near Dover International Speedway will have information on how race fans can receive a free screening as well as details on prostate health.

Learn more about prostate cancer by visiting www.FightProstateCancer.org


News and Results | Point Standings | 2008 Schedule | 2007 Schedule and Results | 2006 Schedule and Results

©Copyright 2008 Race 2 Win