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Old Spice, Tony Stewart Giving Back to Give Kids The World

Old Spice, Tony Stewart and Joe Gibbs Racing Commemorate $100,000 Donation to Give Kids The World with Special Paint Scheme at Michigan NASCAR Nationwide Series Race

Tony Stewart
Tony Stewart
DAYTONA BEACH, Fla., (July 3, 2008) – Tony Stewart has sometimes referred to himself as a 14-year-old trapped in a 37-year-old’s body. At the Aug. 16 NASCAR Nationwide Series race at Michigan International Speedway in Brooklyn, Stewart’s No. 20 Old Spice Toyota will reflect that line of thought.

Replacing the traditional candy apple red colors of primary sponsor Old Spice on Stewart’s signature No. 20 machine will be a kaleidoscope of colors care of 14-year-old Emily Marsala. The special paint scheme will commemorate Old Spice’s support of Kissimmee, Fla.-based Give Kids The World, as well as the support of Give Kids The World from Old Spice’s parent company – Procter & Gamble (P&G).

“We have been honored to work with Give Kids The World, the Tony Stewart Foundation and Joe Gibbs Racing on such a creative program this racing season,” said Carl Stealey, Old Spice associate marketing director. “Old Spice is excited to announce that the money donated will help Give Kids The World grant the wishes of children with life-threatening illnesses who want to visit any of Central Florida’s best-loved attractions, including Walt Disney World, Universal Orlando and SeaWorld Orlando.”

P&G has supported Give Kids The World in a variety of ways for 18 years, most recently with its Tide sponsorship of Ricky Rudd and later Ricky Craven in the NASCAR Sprint Cup Series. While P&G continued to support Give Kids the World through its Live, Learn and Thrive program, the racing tie-in with Tide ended after the 2005 season. Due to the successful Tide program, the racing partnership is back in 2008 with a $100,000 donation on behalf of Old Spice, the Tony Stewart Foundation and Joe Gibbs Racing.

Give Kids The World provides the Wish Child and their family a weeklong vacation with everything they need at no cost. Accommodations are made at the Give Kids The World Village, a 70-acre, non-profit resort where families can stay in two-bedroom, two-bathroom villas. Also onsite is a whimsical gingerbread house restaurant, a magical castle that has a handmade, wheelchair accessible carousel, an interactive, seven-hole miniature golf course, and the world’s only life-sized CANDY LAND-themed playground. The collective donation made by Old Spice, the Tony Stewart Foundation and Joe Gibbs Racing will contribute to these week-long, cost-free vacations, which also include meals in the Gingerbread House Restaurant and all of the special entertainment and “surprises” that take place during the family’s visit.

Give Kids The World has welcomed over 88,000 families from all 50 states and more than 65 counties. One of those families was none other than the Gibbs family.

Three-year-old Taylor Gibbs, son of Joe Gibbs Racing team president J.D. Gibbs and grandson of three-time Super Bowl-winning and Pro Football Hall of Fame head coach Joe Gibbs, was diagnosed with acute lymphoblastic leukemia, a cancer of the white blood cells, on Jan. 9, 2007 when he was two. Currently in remission, Taylor visited Give Kids The World in October 2007, allowing J.D. and his family to see firsthand the magical memories Give Kids The World creates for its attendees.

“For my wife Melissa, Taylor and our two other boys, we were totally blown away by the experience we had at Give Kids The World,” J.D. said. “The kids didn’t want to leave to go to Disney World. They wanted to stay right there in The Village at Give Kids The World.

“The greatest thing about the whole experience was that for one week, it allowed for Taylor and the rest of us to live as if nothing was wrong. We all forgot about the trials and tribulations that come with fighting leukemia. That’s what makes Give Kids The World so invaluable, and thanks to the impact it had on our entire family and thousands of others, we plan on partnering with them for years to come.”

Marsala, a Give Kids The World Wish Child in 2004 who has successfully battled cancer, provided the winning design of Stewart’s No. 20 Old Spice Toyota. The Cincinnati-native’s paint scheme was chosen from more than 150 designs, all of which came from current or former Wish Children of Give Kids The World. The winning entry won Marsala and her family an all-expense paid trip to the Nationwide Series race at Michigan, where they’ll meet Stewart and the No. 20 Joe Gibbs Racing Team, ride with Stewart in the back of a pickup truck as he makes his parade lap around the 2-mile oval, all before hanging out in the pits and then watching the race from the air-conditioned comfort of a skybox suite.

“It’ll be an honor to drive the car Emily designed in the Nationwide Series race at Michigan,” said Stewart, who has won five Nationwide Series races already this year, and is driving for the same team that won last year’s Nationwide Series race at Michigan. “The car will give me some good camouflage during the race, because with a purple, blue, yellow and red race car that has a bunny rabbit on the hood, no one will know that it’s me getting ready to pass them.”

Those who want to join Old Spice, Stewart and Joe Gibbs Racing by donating to Give Kids The World can do so by contributing money, in-kind gifts from Give Kids The World’s Wish List or by purchasing gifts from Give Kids The World’s online store. Time can also be donated by organizing a fundraiser and by volunteering, as Give Kids The World fills more than 1,200 volunteer shifts each week.

“Give Kids The World is honored to partner with Old Spice, Joe Gibbs Racing and the Tony Stewart Foundation. Getting the chance to redesign the Old Spice car is a dream come true, and our special children were excited to share their designs,” said Pamela Landwirth, president, Give Kids The World. “Thanks to the generosity of these wonderful partners, we will be able to welcome many more children with life-threatening illnesses to our special Village, creating for them the happiness that inspires hope.”

Ninety-three cents of every dollar donated to Give Kids The World directly supports the fulfillment of children’s wishes. Give Kids The World has maintained one of the lowest administrative rates in the nation. In 2007, Give Kids The World’s administrative rate was 7.3 percent. To learn more about Give Kids The World, please visit www.gktw.org.

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