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Brad Coleman to Have 181 Passengers at Daytona

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NASCAR Nationwide Series driver Brad Coleman will have 181 co-passengers with him when he races in Saturday’s Camping World 300 at historic Daytona International Speedway.

Through a unique partnership between Coleman’s primary sponsor, Kimberly-Clark, and retailer Kroger, the No. 27 Baker Curb Racing entry will sport a paint scheme that includes 181 Kroger employees from the southwest division that have been recognized for their service.

“I keep looking at the different faces on the car and wonder what each of them has done to be recognized for their hard work,” said Coleman, who will be competing in the full NASCAR Nationwide Series campaign. “I know that each of those special Kroger employees is counting on me to work equally hard to bring all 181 of them into victory lane.”

The familiar No. 27 paint scheme has been replaced by the faces of the Kroger employees from various departments. The hood of the car garners the tag line that embodies the mission of all parties involved in the program: “Together, we’re powered to win.”

“In looking at ways that Kimberly-Clark could align our NASCAR program with a great customer in Kroger, we decided to focus on the elements that help both companies find success,” said Jim Rogers, Customer Promotions Marketing Manager at Kimberly-Clark. “The employees that go above and beyond for Kroger are worthy of being celebrated at Daytona.”

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