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News and Results | Point Standings | 2006 Schedule | 2005 Schedule and Results


Unilever’s Ultimate Chargers Team Announces 2007 Lineup and Schedule

Newcomer Elliott Sadler joins Scott Riggs and Kasey Kahne on the 23-race “Trackin the Action” NASCAR Busch Series season

Englewood Cliffs, N.J. - Unilever, USA recently announced its 2007 Ultimate Chargers NASCAR Busch Series driver lineup. Elliott Sadler will join Scott Riggs and primary driver Kasey Kahne for a 23-race season behind the wheel of the No. 9 Ultimate Chargers Dodge.

For the fourth year, Unilever is sponsoring the Ultimate Chargers program. In partnership with Evernham Motorsports, Ultimate Chargers is competing in the 2007 NASCAR Busch Series. This racing series is the most popular form of motor sports in the U.S and one of the most viewed sports on TV. In 2007, the series promises to receive even more exposure with its events televised on ABC and ESPN 2.

“We won two Bush Series races last year and had nine top-10 finishes, and this year’s hard-charging team of Kasey Kahne, Scott Riggs and Elliot Sadler looks like another winning combination,” said Ray Evernham, Team Owner and CEO of Evernham Motorsports. “Ultimate Chargers is about family, fitness, fun, and of course racing. Our drivers are excellent examples of that.”

The Ultimate Chargers program combines two things that really go together – ultimate home products that put you in charge of how your family eats, lives and plays, and a hard-charging race team. The new Team Director of the Ultimate Chargers team is Mike Shiplett, who comes over from Kasey Kahne’s No. 9 Nextel Cup team. Both Evernham and Shipplet hope to make 2007 an even greater success.

The 2006 season marked the eighth year Elliott Sadler competed in the NASCAR Nextel Cup Series. After three and half seasons with Robert Yates Racing, Elliott Sadler made the move in August 2006 to Evernham Motorsports.

Under terms of the agreement, the Ultimate Chargers NASCAR Busch Series team will feature newcomer Klondike® ice cream and eight returning Unilever brands: Ragu® pasta sauce, Hellmann’s® mayonnaise, Shedd’s Spread Country Crock Spreads®, Lawry’s® seasoning/ spice blends and marinades, Lipton® tea, Wisk® laundry detergent, Wish- Bone® salad dressings, and Slim-Fast® weight control products.

These Unilever brands have created a strategic multi-brand sponsorship program that industry experts have referred to as the “next generation” of sports marketing programs, generating an impressive 5:1 ROI for sponsoring brands.

Don’t miss the Ultimate Chargers team at the Daytona 300 on February 17, 2007.

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