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Unilever’s Ultimate Chargers Team Announces 2007 Lineup and Schedule
Newcomer Elliott Sadler joins Scott Riggs and Kasey Kahne on the 23-race
“Trackin the Action” NASCAR Busch Series season
“We won two Bush Series races last year and had nine top-10 finishes, and this year’s
hard-charging team of Kasey Kahne, Scott Riggs and Elliot Sadler looks like another
winning combination,” said Ray Evernham, Team Owner and CEO of Evernham
Motorsports. “Ultimate Chargers is about family, fitness, fun, and of course racing. Our
drivers are excellent examples of that.”
The Ultimate Chargers program combines two things that really go together – ultimate
home products that put you in charge of how your family eats, lives and plays, and a
hard-charging race team. The new Team Director of the Ultimate Chargers team is
Mike Shiplett, who comes over from Kasey Kahne’s No. 9 Nextel Cup team. Both
Evernham and Shipplet hope to make 2007 an even greater success.
The 2006 season marked the eighth year Elliott Sadler competed in the NASCAR Nextel
Cup Series. After three and half seasons with Robert Yates Racing, Elliott Sadler made the
move in August 2006 to Evernham Motorsports.
Under terms of the agreement, the Ultimate Chargers NASCAR Busch Series team will
feature newcomer Klondike® ice cream and eight returning Unilever brands: Ragu® pasta
sauce, Hellmann’s® mayonnaise, Shedd’s Spread Country Crock Spreads®, Lawry’s®
seasoning/ spice blends and marinades, Lipton® tea, Wisk® laundry detergent, Wish-
Bone® salad dressings, and Slim-Fast® weight control products.
These Unilever brands have created a strategic multi-brand sponsorship program that
industry experts have referred to as the “next generation” of sports marketing programs,
generating an impressive 5:1 ROI for sponsoring brands.
Don’t miss the Ultimate Chargers team at the Daytona 300 on February 17, 2007.
©Copyright 2007 Race 2 Win
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