Klondike signs on to sponsor the No. 9 Dodge for 23 NASCAR Busch Series races

Englewood Cliffs, N.J.- Unilever, USA has officially announced the addition of Klondike to the company’s highly successful Ultimate Chargers multi-brand NASCAR Busch Series sponsorship through Evernham Motorsports.

Joining first year sponsor, Klondike ice-cream, are eight returning Unilever brands: Ragu® pasta sauce, Hellmann’s® mayonnaise, Wisk® laundry detergent, Shedd’s Spread Country Crock Spreads®, Lawry’s® seasoning/ spice blends and marinades, Lipton® tea, Wish-Bone® salad dressings, and Slim-Fast® weight control products.

“We are thrilled to be joining the returning Unilever brands in sponsoring the 2007 Ultimate Chargers team, especially as the sport continues to cater to our core target audience of females and families” said Dan Hammer, vice president of marketing at Unilever Ice Cream. “As NASCAR fans represent a crucial demographic for Klondike, we look forward to the start of the 2007 season and are proud to be associated with such a respected and talented team as the Ultimate Chargers.”

This is the fourth year of Unilever’s NASCAR involvement, and follows on the heels of last year’s successful season where returning driver Kasey Kahne won two NASCAR Busch Series races with six top 10 finishes. This year’s driver lineup includes three NASCAR Nextel Cup Series drivers from the Evernham Motorsports stable – Kasey Kahne and Scott Riggs, and joining them this year is Elliott Sadler.

The program has also been a winner at retail for Unilever, with a well-documented 5:1 ROI. Klondike is quickly capitalizing on the program with a national sweepstakes and a national ad campaign featuring primary driver Kasey Kahne. In addition, Klondike is a proud sponsor of NASCAR and is the official product of Lowes Motor Speedway.

“The Ultimate Chargers program has been highly successful and we expect some strong results for the Klondike brand in the sales channel,” said Ray Evernham, Team Owner and CEO of Evernham Motorsports. “We look forward to the addition of Klondike to our Ultimate Chargers Team and know this will be an excellent partnership.”

So this season, don’t be surprised if Kasey Kahne asks, “What would you do for a Klondike bar?”