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Paul Tracy Inks 5-Race NASCAR Busch Series Deal
Tracy will make his debut at Daytona and then follow up with appearances in Mexico City on March 5th, Las Vegas on March 11th, Indianapolis on August 5th, and Fontana on September 2nd. Sport Clips (All*Star Haircuts for Men & Boys) will be the primary sponsor at Daytona International Speedway, Indianapolis Raceway Park, and California Speedway, with American Crew (Quality Grooming Products for Men) taking over as a co-primary sponsor with Sport Clips at Las Vegas Motor Speedway. American Crew will appear as an associate sponsor on all of Tracy’s races. Frank Cicci’s #34 car does not have a sponsor for Mexico City, but with former Mexico City Champ Car winner Paul Tracy in the car, it should make the sponsorship search considerably easier.
Sport Clips CEO and Founder, Gordon Logan, was equally excited about the relationship: “We are extremely pleased and excited about partnering with Paul Tracy for his NASCAR debut in the Busch Series. Paul brings an excitement and passion to the sport that will greatly expand the fan base for the Busch Series, resulting in an increased awareness of Sport Clips in all of our markets. Our sponsorship with Paul gives us great geographical coverage with races in Daytona, Las Vegas, Indianapolis and Southern California. Sport Clips is now in 28 states, with an almost-perfect overlay with the NASCAR Busch Series races.” He continued, “We are particularly pleased that American Crew is coming on board with us on Paul's car. We have a great relationship with American Crew, a leading edge product line specifically formulated for men and boys - our clients!”
American Crew Vice-President of Sales, John Mulgrew, stated, “American Crew is extremely excited to have the opportunity to work with an American institution like NASCAR, combined with the ability to have a respected and recognized driver like Paul Tracy at the helm of our car. This takes the recognition of our brand and the recognition that Paul creates for us to an exciting new level.”
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