Kibbles 'n Bits Finds a Spot with Biagi Denbeste Racing

Homestead, Fla. (November 18th, 2006) – Kibbles 'n Bits® dog food announced plans to sponsor the No. 4 Toyota of Biagi DenBeste Racing in a press conference today at Homestead-Miami Speedway. The multi-brand strategy encompasses a number of NASCAR Busch Series events in 2007, starting with the season-opener at Daytona International Speedway on February 17th, 2007.

“We are thrilled to team up with Del Monte Foods again through their brand Kibbles 'n Bits®,” said Fred Biagi, Co-Owner of Biagi DenBeste Racing. “We worked with Del Monte® earlier this year to promote the 9Lives® Morris’ Million Cat Rescue™ Campaign and we are excited that Del Monte® saw the power of NASCAR and has given us the opportunity to help promote their Kibbles 'n Bits® brand dog food.”

Del Monte Foods, which markets dog food under the brand Kibbles 'n Bits®, is one of the country's largest and most well known producers, distributors and marketers of premium quality, branded pet products for the U.S. retail market. Del Monte® has a powerful portfolio of brands including Meow Mix®, Pounce®, Milk-Bone®, Pup-Peroni®, Meaty Bone®, Snausages® and 9Lives®.

“At Del Monte®, our pet products nourish and enrich the lives of pets and pet parents by providing great-tasting, high-quality and innovative products for dogs and cats and by encouraging them to enjoy an active lifestyle together,” explained Rodolfo Spielmann, Vice President of Pet Food Marketing for Del Monte. “We are excited to join the Biagi DenBeste Racing team in 2007 and are confident that together, we can enjoy a successful season together.”

The details of the marketing strategy, including the specific events to be sponsored by Kibbles 'n Bits®, will be announced at a later date.