New Reality TV Show Taking Off in Big Way

Fan reaction highly positive after first few weeks Of motorsports' only national program

DALLAS, Tex. - National television's only motorsports reality show is off to a fast start and, judging from the reaction of fans from across the country, already a big hit.

"The Reality Of Speed" debuted on Spike TV Saturday, Jan. 3, and has run at 10:30 a.m. EST (9:30 a.m. Central) with a new show on Saturday morning of every week. The program follows the racing teams of Holigan Racing, the Enzyte-sponsored NASCAR Busch Series car of driver David Starr and the Samsung RadioShack-sponsored AMA Supercross team. The day-to-day efforts behind both teams are featured.

"We're hearing from people all over the country who absolutely love the show," said owner Michael Holigan. "They have seen what happens at the race track but nobody has ever shown what happens on a weekly basis behind the scenes. 'The Reality Of Speed' does that on a weekly basis and it is pretty much a no-holds-barred type of program."

Holigan Racing is owned by Michael Holigan, a former volume home-builder and contractor with his own nationally-syndicated television show. Holigan purchased the assets of TKO Motorsports, a NASCAR Craftsman Truck Series team, and is running the NASCAR and AMA teams from his new motorsports facility in Dallas. Team Enzyte will run 15 NASCAR Busch Grand National races, while the motocross team will compete in the full 16-event AMA Supercross schedule and the full 12-event AMA Outdoor Nationals.

David Starr, one of the top names from NASCAR's Craftsman Truck Series, drives the Busch car, and continues driving the NASCAR Truck Series entry of Spears Racing. Todd Myers, a veteran who has worked previously with such names as Jamie McMurray, Brendan Gaughan and Starr, is crew chief.

Lifekey Healthcare, Inc. is sponsoring the Busch team through its brand of Enzyte, the once-a-day tablet for natural male enhancement. The show follows the lives of drivers, riders and members of both the NASCAR and AMA Holigan Racing teams as they prepare and compete on the grueling circuits.

The program breaks ground as the first motorsports-related reality show on national television. Spike TV, the first network for men, is available in 86 million homes and is a division of MTV Networks.

"I think a lot of people have looked at the possibilities of a reality-based racing show but just didn't know how to go about it," Holigan said. "My own television background, as well as the ability to work with a strong network like Spike TV, enables us to do things no one else has been able to do. We said from the beginning that we wanted to show everything, not hide anything. Other shows along these lines tend to blanch over the negative stuff and accentuate the positive. I just told the guys on our teams, 'Hey, you better do a lot of positive things because we're going to show it all.'"

"That's one of the reasons I think the fan reaction has been so strong and we are starting to get so many phone calls and emails from them," he continued. "This is what they want to see. This is the stuff they like. We're making it as real as we possibly can, and they feel they are a part of what is going on. That is going to help us keep growing."

The Busch team's sponsor Enzyte is the non-prescription, once-a-day tablet for natural male enhancement. Its proprietary blend of natural ingredients enables men to reach their full potential, achieving stronger, fuller, better quality erections. As part of a man's daily regiment, Enzyte is not situation specific, promoting spontaneity. Enzyte is a brand of Lifekey Healthcare, Inc. (www.enzyte.com; 1-800-ENZYTE)