Parsons to Continues as Spokesman for Hungry Drivers Program

Darlington, SC (November 12, 2004) – Unilever Foods brands’ Ragu® pasta sauce, Shedd’s Spread Country Crock® spread, Hellmann’s® mayonnaise, Lawry’s® spice blends and seasonings and Lipton® tea are proud to announce that NBC and TNT broadcast analyst and former NASCAR Champion, Benny Parsons, will continue to bring good racing and good food to fans across the country as spokesperson of the multi-brand NASCAR Busch Series Hungry Drivers™ program.

As spokesperson, Parsons will appear in radio commercials during race broadcasts on MRN and PRN, advertising campaigns on the NEXTEL Vision Screens, and PA announcements at each track. The campaign will be aimed at informing consumers of new and different ways to include Ragu® pasta sauce, Hellmann’s® mayonnaise and Shedd’s Spread Country Crock® spread into their favorite family recipes.

Parsons is a household name in the world of racing. The racing legend retired from NASCAR competition after the 1988 season with many great accomplishments throughout his career, including the NASCAR Championship. Throughout his 25-year career, Parsons recorded 21 wins, most notably the 1975 Daytona 500 and the1980 Coca-Cola 600.

In 1989, Benny Parsons began a second career as a race color analyst for ESPN and radio-show host for the Performance Racing Network. In 2001, Benny became the lead color analyst for NBC and TNT covering all of their NASCAR Nextel Cup and NASCAR Busch Series broadcasts.

“Benny is a racing legend and clearly a favorite among race fans. His ability to reach out to fans and potential consumers makes him the perfect person to represent our brands and the Hungry Drivers™ Racing program as spokesperson,” said Lisa Klauser, Vice President Integrated Marketing Capabilities, Unilever Foods. “We are excited to continue our relationship with Benny Parsons and we know that all of our consumers join us in that excitement. Fans can expect to once again see Benny involved in Hungry Drivers™ Racing advertising campaigns, trackside programs, brand sweepstakes and various other consumer related activities.”

According to Benny Parsons, “If there’s two things I know, it’s good racing and good food. The Parsons household has been using Ragu®, Country Crock®, Hellmann’s®, Lawry’s® and Lipton® for years. I look forward to continuing representing Unilever Foods and all of these brands and to exposing them to racing families across the U.S.”