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Bill Elliott and Elvis Presley on the Same Racetrack? Only in Memphis

Bill Elliott
No. 09 Elvis Presley ‘He Dared To Rock’ Dodge
MEMPHIS, TN (July 5, 2004) - On the front steps of Sun Studio, and in harmony with today's worldwide celebration of "50 Years of Rock 'n' Roll," officials from Memphis Motorsports Park, along with Elvis Presley Enterprises, the Memphis Convention & Visitors Bureau and Action Performance Companies, announced that legendary NASCAR driver Bill Elliott will compete in the Sam's Town ‘He Dared To Rock’ 250 on October 23, 2004 at Memphis Motorsports Park - in a specially-designed race car sponsored by Lucas Oil and Boyd Gaming Corporation’s Sam’s Town Tunica Hotel & Gambling Hall.

Bill Elliott
Bill Elliott
Elliott and officials from the track unveiled the No. 09 Elvis Presley ‘He Dared To Rock’ Dodge at the legendary Sun Studio this morning, fifty years to the day that a young Elvis Presley stepped inside the studio to record the revolutionary "That's All Right." Also on hand at this once-in-a-lifetime celebration of Memphis music were “50 Years of Rock 'n' Roll Ambassadors” Justin Timberlake, Isaac Hayes, Scotty Moore and "Sam the Sham" Samudio.

"Just to be a part of an event like this is an honor," Elliott said. "What a neat deal it's going to be, running with Elvis in his hometown. We've got a good-looking paint scheme that sure would look good in Victory Lane, too."

Adorned with a logo of Elvis on the hood, the car will carry "Awesome Bill" Elliott in his first race ever in Memphis and his first NASCAR Busch Series race in more than a decade.

"We have long enjoyed our relationship with racing and NASCAR. As we celebrate this very special 50th anniversary year, we just know how proud Elvis would be to know that his image and Legacy are being honored in this exciting sport and, even better, in his own home town," said Jack Soden, CEO of Elvis Presley Enterprises.

"Two legends. One car. One big race. It's almost too good to be true," said Jason Rittenberry, Memphis Motorsports Park Vice President and General Manager. "But thanks to Elvis Presley Enterprises, Lucas Oil, Sam’s Town and the Memphis CVB, our fans are in for what could be the most anticipated NASCAR race in Memphis' history."

Elliott, a two-time Daytona 500 champion with 44 career wins and a member of the Coca-Cola Racing Family, is running a limited NASCAR NEXTEL Cup campaign this year. Voted the Most Popular Driver a record 16 times by the fans, Elliott was also the 1988 Cup champion. Also expected to be in the field for the fall race at Memphis Motorsports Park is Bill Elliott's protégé, NASCAR NEXTEL Cup rookie phenom Kasey Kahne, who is running a full points schedule on both the NASCAR NEXTEL Cup and Busch Series circuits.

Action Performance Companies, the leader in licensed motorsports collectibles and memorabilia, designed Elliott’s “He Dared To Rock” paint scheme, which adds to the company’s repertoire of Elvis Presley-inspired racecars. Action also will produce die-cast replicas of the No. 09 Elvis Presley ‘He Dared to Rock’ Dodge in a variety of collector edition scales.

For tickets or more information on the NASCAR Busch Series Sam's Town ‘He Dared To Rock’ 250 Benefiting St. Jude on October 23, 2004, call the Memphis Motorsports Park Ticket Office at 1-866-40-SPEED (77333).

Official die-cast replicas of Elliott’s noteworthy No. 09 ‘He Dared to Rock’ Dodge will be available through Action Performance’s standard distribution channels, including the 16-member Action Racing Collectables distributor network and the Racing Collectables Club of America. To locate an ARC distributor, please call 1-800-411-8404. To join RCCA, call 1-800-952-0708 or visit goracing.com. For more information, visit www.action-performance.com.

About Memphis Motorsports Park: Memphis Motorsports Park is owned and operated by Dover Motorsports Inc. (NYSE: DVD), a leading promoter and marketer of major motorsports events across the United States. Their subsidiaries touch more than 100 million people in 34 of the top 50 advertising markets. Dover Motorsports, Inc. owns and operates 4 permanent facilities and 2 street circuits under the auspices of the premier sanctioning bodies in the industry, including NASCAR, CART, IRL and NHRA. For more information about Dover Motorsports, Inc. and its subsidiaries, please visit the company’s corporate web site at dovermotorsportsinc.com or memphismotorsportspark.com.

About Elvis Presley Enterprises: EPE is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and internet projects. For more information on EPE and Graceland, visit Elvis.com.

About Action Performance Companies: Action Performance Companies Inc. (NYSE: ATN) is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company’s products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectibles Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. For more information about Action Performance and its many subsidiaries, please visit the company’s corporate web site at www.action-performance.com.

About Boyd Gaming Corporation: Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is a leading diversified owner and operator of 18 gaming entertainment properties, plus one under development, located in Nevada, New Jersey, Mississippi, Illinois, Indiana and Louisiana. Boyd Gaming press releases are available at www.prnewswire.com. Additional news and information on Boyd Gaming can be found at www.boydgaming.com.

About Lucas Oil Products: Lucas Oil has long been directly involved in the American racing industry through multiple vehicle sponsorships and racing event promotions, at all levels. Seeing a need for better lubricants in this industry, the Lucas people went to work again. The end result being a line of high performance engine oils and gear oils that are second-to-none in the racing industry. Lucas racing products have proven themselves on NASCAR, NHRA, IHRA, USHRA and ATPA tracks across the country. For more information about Lucas Oil and its products, please visit the company’s corporate web site at www.lucasoil.com.


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