Wisk Laundry Detergent Kicks Off First NASCAR Car Sponsorship

Unilever Brand Teams Up with Clorox Bleach to Honor NASCAR Enthusiasts by Sponsoring the “Clean Machine” Car

Robert Pressley and the #47 Clorox Chevrolet

October 27, 2003 (LOCUST, NC) – ST Motorsports today announced that Unilever Home & Personal Care USA’s Wisk® Laundry Detergent has teamed up with Clorox Bleach to sponsor the NASCAR #47 Busch series entry driven by Robert Pressley for the 2004 and 2005 seasons.

Under the two-year associate sponsorship agreement, the “Clean Machine” will make its racing debut on February 14th, 2004 at Daytona.

“We are excited to be working with Wisk, a leading, premium quality detergent as a complement to Clorox Bleach on our Clean Machine entry,” said Team Owner Tad Geschickter. “The model of tying complementary products together in a Busch Series car sponsorship and marketing plan delivers tremendous returns for our sponsors, their retail customers, and for NASCAR fans.”

The agreement allows Wisk to enter the NASCAR Busch field for the first time and also provides a unique opportunity for Wisk to reach its consumers on the track and in the audience.

“This is a strategic fit for Wisk because many of our customers and consumers are loyal NASCAR fans,” said Jay Contessa, Unilever’s Director of Laundry Care. “We want to show our appreciation to our loyal Wisk users by fielding an entry in a sport that they love. We also look forward to building our loyal Wisk consumer base by co-marketing with Clorox. Our retailers and over 70 million NASCAR fans can expect some great creative promotions over the next two seasons.”

The program is set to include various components to promote Wisk’s “Go Ahead, Get Dirty” platform, including a traveling exhibit that demonstrate Wisk and Clorox’s brand offerings and capabilities. This traveling, interactive demonstration will be accompanied by the racecar and an interactive video game that simulates racecar driving. A driver race card with coupons will be given out at the traveling exhibit. Additionally, driver Robert Pressley will make appearances at select retailers. Promotional tickets will be made available to consumers through retailers via in-store and radio.

Wisk has a long tradition of delivering results as does Mr. Pressley, the driver of the Clean Machine car. A force on the NASCAR circuit since1987, Mr. Pressley posted 3 wins in the 2002-2003 Craftsman Truck Series including a 2002 win in Daytona. To build on his successful track record, this year there are high hopes for a strong season on the Wisk and Clorox Bleach team #47 Busch Grand National entry.

About Wisk The Wisk family of liquid detergents include: Wisk with Stain Dissolving Power, Wisk with Colorsafe Bleach, Wisk High Efficiency (HE), Wisk Morning Breeze and most recently Wisk Sport liquid which is specially formulated to remove tough grass and dirt stains while providing great cleaning for everyday laundry. Wisk liquid detergents are now packaged in pearlized, translucent blue bottles that allow consumers to see how much detergent remains.

About Unilever Unilever is one of the world's largest consumer products companies with annual sales of approximately $47 billion in 2002. It produces and markets a wide range of foods and home and personal care products. Unilever operates in 88 countries around the globe and employs approximately 258,000 people. In the United States, Unilever sales were approximately $11 billion in 2002. It employs approximately 15,225 people and has 59 offices and manufacturing sites in 21 states. The Home and Personal Care business comprises: Wisk, 'all' and Surf laundry detergents; Snuggle and 'all' fabric softener; Sunlight dish detergent; Lever 2000, Caress, Pond's and Vaseline skin care; the Dove family of anti-perspirant, skin-and hair-care products; the Suave family of anti-perspirant, skin- and hair-care products; Axe deodorant bodyspray for men; Q-tips cotton swabs; Finesse, Salon Selectives, and ThermaSilk hair care products; and Calvin Klein, Cerruti and Vera Wang prestige fragrances. Visit Unilever at www.unilever.com

About Clorox The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2002 revenues of $4.0 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products, Armor All® and STP® auto care products, Fresh Step® and Scoop Away® cat litters, Kingsford® charcoal briquettes, Hidden Valley® and K C Masterpiece® dressings and sauces, and Glad® bags, wraps and containers. With 9,500 employees worldwide, the company manufactures products in 25 countries and markets them in more than 100 countries. Founded in 1980, The Clorox Company Foundation has awarded grants totaling more than $51 million to nonprofit organizations, schools and colleges, and in 2001-2002 made product donations valued at nearly $5 million. For more information about Clorox, visit the company’s Web site at www.clorox.com.