Tie the Knot at the Hershey’s Kisses 300 at Daytona

HERSHEY, Pa., October 4, 2003 - One lucky couple will win the chance to exchange wedding vows at the Hershey’s Kisses 300 NASCAR Busch Series race at Daytona International Speedway on February 14, 2004 – Valentine’s Day. Hershey Foods Corporation is sponsoring the Tie the Knot at the Hershey’s Kisses 300 promotion in conjunction with its Hershey’s Kisses 300 NASCAR Busch Series race sponsorship at Daytona International Speedway.

“It’s a natural – Hershey’s Kisses and a wedding on Valentine’s Day. Combine that with the Hershey’s Kisses 300, the premier Busch Series race and Valentine’s Day has never been so sweet,” said Don Gates, Director, Hershey’s Kisses brand. “Put all these things together and you have one very exciting day for fans of Hershey’s Kisses and NASCAR racing.”

The Grand Prize winning couple will “tie the knot” prior to the Hershey’s Kisses 300 NASCAR Busch Series race at “The World Center of Racing” on Valentine’s Day, February 14, 2004. The grand prize package includes:

- Round trip airfare for the bride, groom and four additional guests to Daytona
- Hotel accommodations for five nights in Daytona, including a meal allowance
- A wedding package that includes money for a wedding gown, tuxedo, marriage license, wedding bands, civil marriage ceremony with decorations, and much more.
- Tickets to the Hershey’s Kisses 300 and Daytona 500 races.

The contest is open to couples 21 years of age or older, who are both legal residents of the United States. To enter the contest, couples must complete an entry form, send a recent photograph of themselves together and submit an essay of up to 300 words telling

“Why would tying the knot at the Hershey’s Kisses 300 be your dream wedding?” In addition, entrants are encouraged to decorate their envelopes as initial judging will be based on the best decorated envelopes. Complete details can be found at www.hersheyskisses.com.

Five finalist couples will be selected to compete in a “Race-Off” to take place at Daytona USA, the “Official Attraction of NASCAR,” in Daytona Beach, Fla., in January 2004. The Race-Off event will consist of a simulated racing game in the venue’s “Acceleration Alley,” a newlywed trivia game and a couple interview. Each finalist couple will receive a three-day, two night trip to Daytona Beach, for the “Race-Off.”

Hershey Foods’ sponsorship of the Hershey’s Kisses 300 NASCAR Busch Series race at Daytona International Speedway on February 14, 2004, includes a specially painted No. 21 Hershey’s Kisses Chevrolet from the Richard Childress Racing team. Kevin Harvick will start his winning ways next season by driving the No. 21 Hershey’s Kisses Chevrolet in this NASCAR Busch Series season opening event.