NASCAR Racing Meets Reality TV

New Show Premieres Saturday, Jan. 3, Featuring NASCAR Busch, AMA Motocross Teams

DALLAS, Tex. – The most unique television show in motorsports premieres Saturday morning, January 3, on Spike TV.

“The Reality Of Speed,” a weekly national television program, will run at 10:30 a.m. Eastern time (9:30 a.m. Central) every Saturday morning beginning January 3 on Spike TV. The show will follow Holigan Racing and its NASCAR Busch Grand National and Holigan Walters Racing AMA Motocross teams throughout the 2004 season, following the lives of drivers, riders and members of both teams as they prepare to compete on the grueling circuits.

The day-to-day efforts behind both teams will be featured, the first time such an attempt has been made in motorsports. Holigan Racing’s Team Enzyte with driver David Starr will run 15 NASCAR Busch Grand National races this year, while the motocross team will run the full 16-event AMA Supercross schedule and the full 12-event AMA Outdoor Nationals schedule.

“This show is an opportunity for race fans to see everything that goes on behind the scenes at a race team, everything that is done to get the cars and people ready and prepared,” said Michael Holigan, owner of Holigan Racing and the star of his own nationally-syndicated television show on home building.

“The basis of the entire program is showing people the intricacies of stock car and motorcycle racing, and doing so in an entertaining fashion. I’d say we’ve squarely hit the mark with ‘The Reality of Speed’ on Spike TV,” Holigan added.

Lifekey Healthcare, Inc. is sponsoring the Busch team through its brand of Enzyte, a once-a-day tablet for natural male enhancement. “We are proud to break ground with this exciting new series on Spike TV, and bring a new sponsor into NASCAR,” Holigan said.

Holigan Racing LP is a newly-formed motorsports team created by Holigan, a former NASCAR Winston Cup team sponsor. Spike TV, the first network for men, is available in 86 million homes and is a division of MTV networks.

Enzyte is the non-prescription, once-a-day tablet for natural male enhancement. Its proprietary blend of natural ingredients enables men to reach their full potential, achieving stronger, fuller, better quality erections. As part of a man’s daily regiment, Enzyte is not situation specific, promoting spontaneity. Enzyte is a brand of Lifekey Health Care, Inc. (www.enzyte.com; 1-800-ENZYTE)