Hershey's to Sponsor February Busch Series Event

DAYTONA BEACH, Fla., (Oct. 4, 2003) -- Daytona International Speedway and Hershey Foods officials announced the season-opening NASCAR Busch Series race at the "World Center of Racing" on Feb. 14, 2004 will be called the Hershey's Kisses 300. The announcement was made at Kansas Speedway where the NASCAR Busch Series drivers are competing this weekend.

"We are thrilled that Hershey Foods will sponsor the season-opening NASCAR Busch series race * the Hershey's Kisses 300 * at the World Center of Racing," said Daytona International Speedway President Robin Braig. "We're are proud to be associated with such a quality marketing partner and look forward to working with them."

"We are extremely excited about the Hershey's Kisses sponsorship of the Hershey's Kisses 300, the premier Busch Series event of the 2004 season," said Don Gates, Director, Hershey's Kisses brand. "What could be more thrilling - Hershey's Kisses, Valentine's Day, NASCAR and race fans getting hitched at Daytona International Speedway."

The Hershey's Kisses 300 race will feature a specially painted Hershey's Kisses No. 21 Chevrolet fielded by Richard Childress Racing. Kevin Harvick will drive the Hershey's Kisses No. 21 car in the first Busch Series event of 2004.

In addition to the Hershey's Kisses 300 sponsorship announcement, Hershey Foods also announced the "Tie the Knot at the Hershey's Kisses 300" promotion that will coincide with Feb. 14 racing event. This unique promotion offers one lucky "race fan" couple the opportunity to get married at the track in Daytona on Valentine's Day prior to the Hershey's Kisses 300 race. Complete contest details are available at hersheyskisses.com.

Tickets for the inaugural running of the Hershey's Kisses 300 and other Speedweeks 2004 events, including NASCAR's most watched event * the Daytona 500, are available online at http://www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.