Biffle and Charter Communications Team Up for 2004 Busch Series Season

Greg Biffle

CONCORD, N.C. (December 18, 2003) -- Charter Communications, Inc. (Nasdaq:CHTR) today announced a full-season NASCAR Busch Series primary sponsorship agreement with Roush Racing for the 2004 race season.

Greg Biffle and the No. 60 Roush Ford Taurus, will make an all-out pursuit of the 2004 Busch Series championship to help build awareness for Charter brands. The 2002 Busch Series Champion, Biffle is one of only a handful of drivers to score wins in NASCAR’s top three series.

“There is no sports marketing property that lines up as well with the Charter geographic footprint than NASCAR,” said Carl Vogel, Charter President and CEO. “When we realized Jack Roush, Greg Biffle and the No. 60 team were looking to repeat the ’02 Busch Series championship, we moved quickly to seize the opportunity to sponsor the program. This partnership will be a tremendous platform to introduce Charter’s broadband services to millions of race fans. In teaming up with an organization like Roush, we anticipate being at or near the lead of the pack each week … and that truly sums up the philosophy of Charter.”

Roush Racing owner Jack Roush said he is eager to get the No. 60 team back in action and add even more victories to its stellar history.

“To have the nation’s third largest broadband communications company on board sends a clear message that the best has chosen the best, equating the quality of their products and services to a proven, championship team like Roush Racing. We aim to quickly make the Charter brand top-of-mind among these 75 million NASCAR fans … and we’re going to do it through strong performances, quality marketing, and inventive PR support,” Roush said.

The power of the Charter Communications/Roush No. 60 program will be underscored with the first-time pairing of the driver and crew chief collectively responsible for nine victories out of the 34-race 2002 season. Biffle notched four wins in ’02. Brad Parrott, who led Roush Racing’s entry (with driver Jeff Burton) to five wins in just 14 races, will lead the team as Crew Chief.

Biffle’s 2004 return to the No. 60 NBS program will make the 33-year-old Vancouver, Wash., native one of the busiest competitors in the garage. In addition to the Busch program, Biffle will compete in a full, 36-race Nextel Cup Series schedule driving the No. 16 Roush entry.

“I told Jack all season long that I’m more than willing to run a full, Busch Series program in addition to our (No. 16) Nextel Cup Series program,” Biffle said. “I fully intend to become the best driver I can be for this organization, and to do so, logging mile after mile under extreme, competitive conditions will take me to this personal goal. I cannot thank Charter Communications and its employees enough for putting their faith in this organization to take them to the top of the sport. Personally speaking, anything less than a repeat championship will be disappointing.”

The sponsorship will be managed by East Aurora, NY based Cenergy Sports & Entertainment. Cenergy will manage all aspects of the Charter race car program, including a 200+ event mobile marketing program. This mobile marketing program will travel to all Charter markets and demonstrate the latest broadband technology including high definition television, high speed Internet access, video-on-demand, interactive television, and more.

Roush said specific details about running Biffle in both series would be revealed later. “Where scheduling difficulties possibly arise due to geographic or weather-related issues, Roush Craftsman Truck Series star Carl Edwards will stand by to qualify (or possibly even race) the No. 60 Charter Communications Taurus if needed,” Roush said.