Mr. Goodcents Joins Herzog Motorsports as Associate Sponsor for Inaugural Event at Kansas Speedway

CHARLOTTE, N.C. (September 27, 2001) - Mr. Goodcents Subs & Pastas, Inc., home of "Good Food That Makes Good Sense", is proud to announce their partnership with Herzog Motorsports as the associate sponsor of the No. 92 Excedrin Chevrolet Monte Carlo for Saturday's Mr. Goodcents 300 at Kansas Speedway..

Headquartered in Kansas City, Mr. Goodcents is also the title sponsor of the NASCAR Busch Series race, the Mr. Goodcents 300, which will take the green flag at 2:00 p.m. EST on Saturday, September 29, live on the TNT Television Network.

Mr. Goodcents is a chain of 125 franchised sub and pasta restaurants operating in 13 states across the Southern and Mid-Western United States. The first Mr. Goodcents restaurant opened in Kansas City, Mo. in 1989, offering sliced-to-order meats and cheeses served on its famously huge, fresh-baked white or wheat bread. They also create made-to-order pasta dishes topped with their signature hearty tomato or creamy alfredo sauces.

"Mr. Goodcents is now franchising coast-to-coast," said Joe Bisogno, Chief Cook and Bottle Washer (also known as founder and CEO). "NASCAR is America?s fastest growing spectator sport. Many NASCAR fans enjoy the great taste and great value of Mr. Goodcents subs and pastas, which is why this sponsorship is an exceptional opportunity for reaching our prime customers and prospects."

The Herzog Motorsports No. 92 Excedrin Chevrolet Monte Carlo will circle the 1.5-mile Kansas Speedway this weekend with Mr. Goodcents proudly displayed on the rear quarter panels and deck-lid. "The Herzog Motorsports team is excited to have the race sponsor, Mr. Goodcents, as our associate sponsor this weekend at Kansas City," stated Jimmie Johnson, driver of the No. 92 Excedrin/Mr. Goodcents Chevrolet Monte Carlo. "We are looking forward to keeping the Excedrin/Mr. Goodcents Chevrolet Monte Carlo in the front of the pack on Saturday."

Herzog Motorsports is a successful, championship-winning race team. Based in St. Joseph, Mo.; Charlotte, N.C.; and Milwaukee, Wis., Herzog Motorsports fields competitive racing programs in the American Speed Association (ASA) and NASCAR Busch Series.