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Northern Light Launches Online Program to Benefit Duke Children's Hospital

Advertising Revenue to be Donated to Roush Racing driver Jeff Burton's Charity

Northern Light Technology, Inc. [www.NorthernLight.com] announced an online program to benefit the Duke Children's Hospital in Durham, North Carolina. The hospital is a favorite charity of NASCAR standout Jeff Burton who drives the Roush Racing #9 Ford Taurus for Northern Light in the Busch Grand National Series this year.

Individuals are encouraged to visit NorthernLight.com often during the program week beginning Saturday, October 14th through Friday, October 20th. A day's value of advertising revenue will be donated, in Jeff's name, to the Duke Children's Hospital, a leader in pediatric medicine providing the largest physician care to children in the Research Triangle area as well as being a referral center for patients throughout the Southeast.

"Northern Light is very proud of its relationship with Jeff Burton and the Roush Racing Team," said David Seuss, CEO of Northern Light Technology. "We know how important Duke Children's Hospital is to Jeff and we are delighted to have the opportunity to help such a worthy institution." Northern Light's charitable contribution will be determined by the advertising revenue of an average day during the program week.

"We are excited to be involved in this innovative endeavor," said Steve Rum, Vice Chancellor of Alumni Relations for the Duke Children's Hospital. "Northern Light is known for original, cutting edge technology, and it comes as no surprise that they are finding new ways to put the Internet to work," Rum added.

Geoff Smith, President of Roush Racing agreed, "Throughout our relationship with Northern Light, I have been impressed by their ingenuity and innovative approach to providing enterprise solutions. We are pleased that they have decided to go an extra lap -- putting their speed and technology behind Duke Children's Hospital."

Northern Light has created a Special Edition devoted to Jeff Burton, Roush Racing, NASCAR and the Busch Grand National Series. The Northern Light Racing Team Special Edition (www.NorthernLight.com/jeffburton) is a single resource that links to sites rich in information on the Busch Grand National Series including sites about Jeff Burton such as the Official Jeff Burton Web site (www.jeffburton.com).

About Northern Light
Northern Light Technology, Inc., headquartered in Cambridge, MA, is a leading Internet provider of information solutions for enterprises and individuals. The company's search engine [www.NorthernLight.com] is among the world's most comprehensive, indexing more than 310 million Web pages as well as over 50 million pages of business information not generally available on the Web from over 7,000 licensed business and information sources. Northern Light combines the capabilities of Web search providers, licensed third-party business information suppliers, and text-retrieval database software vendors to provide customers and partners with a new generation of custom enterprise information applications. The company has received multiple Editors' Choice awards for its search capabilities from PC Magazine and was recently named a 2000 Web business award winner for online excellence by CIO Magazine for its www.NLResearch.com Web site.

 

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