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Online Charity Auction in Memory of Adam Petty
New York, NY - November 27, 2000 -- Codemasters and Snowball interactive, a
division of Snowball.com, have joined forces to host an on-line auction, with
all proceeds benefiting charities in memory of Adam Petty. The auction began
on November 22 and will run through December 22, 2000. Bidders and browsers
will be able to access the auction at In keeping with the spirit of Codemasters' latest racing game, Jarrett & Labonte Stock Car Racing for the PlayStation® game console, racing enthusiasts are being given a chance to get a real piece of the action as they bid on a variety of items, including actual remnants from race cars and race-used apparel from various drivers. Imagine actually owning Lyndon Amick's custom tailored and embroidered Simpson fire suit that he wore throughout the 1999 race season. How about a driver-side quarter panel from the car Jason Jarrett drove at a race in Dover, DE. Or a tire right off Hank Parker Jr.'s car that was used in the April 1, 2000 race at the Texas Motor Speedway? These are just some of the items available for race fans to bid on and own. All net proceeds from the auction will be donated directly to the Winston Cup Racing Wives Auxiliary, which will then distribute the funds to charities in memory of the late Adam Petty. The four young drivers who endorse Jarrett & Labonte Stock Car Racing, Jason Jarrett, Justin Labonte, Hank Parker Jr. and Lyndon Amick, were all friends with Petty, the 19 year-old fourth generation professional racer who lost his life in an accident at New Hampshire International Raceway in May. Even at his young age, Petty was heavily involved in charitable work, and the drivers believe this auction is an excellent way to honor Petty's memory by helping worthy organizations. "Codemasters placed the most realistic racing experience into the hands of gamers everywhere with Jarrett and Labonte Stock Car Racing. Now, racing fans can own even more of the racing action and help out a worthy cause at the same time," said Michael Hayes, Director of Codemasters Worldwide Marketing. Jarrett & Labonte Stock Car Racing takes the stock car racing genre into the global spotlight. It features momentum prediction systems for premium handling and crash dynamics, creating an exhilarating racing experience. Cars also reflect the wear and tear with realistic damage representation. Spectators can experience the action along with players, with reactive replay cameras that offer 360-degree time slicing.
ABOUT CODEMASTERS
About Snowball http://www.snowball.com/ Snowball's networks -- ChickClick.com, HighSchoolAlumni.com, IGN.com, SnowballCollege.com and SnowballShopping.com -- partner with a network of affiliate sites delivering a diverse selection of content, community and commerce for Snowball.com users. The company is headquartered in San Francisco, with offices in New York City, Chicago, Los Angeles and Norwalk, Conn.
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