Evernham Motorsports Announces New Marketing Group
STATESVILLE, N.C., (October 9, 2001)-Evernham Motorsports, LLC, which fields
the No. 9 and the No. 19 race teams in the NASCAR Winston Cup Series, has
announced the formation of Evernham Marketing Services. The new group
encompasses business development, partner management, brand management and
media relations. President Ray Evernham has appointed Heather Petry director
of marketing services.
Petry's previous experience includes more than ten years of marketing, brand
development and management, sales promotion, public relations and television
production. Petry most recently managed the sports marketing, including
racing and outdoor sports, corporate partnerships and sales promotion
initiatives for Stihl Inc.
Evernham Motorsports is a privately owned organization. Evernham
Motorsports, LLC is the parent company of a group of highly specialized
management services made up of the following: Evernham Management Group,
Evernham Engine Technology, Evernham Performance Parts, E.G.R.E. Properties,
No. 9 Race Team, No. 19 Race Team, Evernham Technology Center and Evernham
Marketing Services.